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Brand:
The general trademark of a manufacturer by which the consumer knows its products. A manufacturer can have multiple brand names. Some manufacturers license their brand names to other producers.
Sony
Product name:
Product name is a brand's identification of a product, often a model name, but not totally unique as it can include some product variants. Product name is a key part of the Icecat product title on a product data-sheet.
DT 18-70mm F3.5-5.6
Product code :
The brand's unique identifier for a product. Multiple product codes can be mapped to one mother product data-sheet if the specifications are identical. We map away wrong codes or sometimes logistic variants.
SAL1870
EAN/UPC code :
European Article Number (EAN) and Universal Product Code (UPC) are better known as the barcode on a product's packaging to uniquely identify a product in a shop or logistic process. One product data-sheet can have multiple barcodes depending on logistic variations such as packaging or country.
4905524339697
Category :
The light-gathering device of a camera, typically containing a group of compound lenses. Lenses come in different lengths, with very long lens used for long-distance photography.
camera lenses
Data-sheet quality: created/standardized by Icecat
The quality of the product data-sheet can be on several levels:
only logistic data imported: we have only basic data imported from a supplier, a data-sheet is not yet created by an editor.
created by Sony: a data-sheet is imported from an official source from a manufacturer. But the data-sheet is not yet standardized by an Icecat editor.
created/standardized by Icecat: the data-sheet is created or standardized by an Icecat editor.
Included since: 05 Jul 2006
The date Icecat noticed for the first time that this product was included in the price list of a channel partner
Info modified on: 06 Feb 2017 11:58:52
The date of the most recent change of this product data-sheet in Icecat.
Product views: 18177
This statistic is based on the 66660 using ecommerce sites (eshops, distributors, comparison sites, ecommerce ASPs, purchase systems, etc) downloading this Icecat data-sheet since 05-07-06 Only sponsoring brands are included in the free Open Icecat content distribution as used by 64926 free Open Icecat users .
Long product name Sony DT 18-70mm F3.5-5.6 Black:
The short editorial description of Sony DT 18-70mm F3.5-5.6 Black
DT 18-70mm F3.5-5.6 lens, standard zoom lens

Marketing text Sony DT 18-70mm F3.5-5.6 Black

:
The official marketing text of Sony DT 18-70mm F3.5-5.6 Black as supplied by the manufacturer
- Exclusive lens for APS-format Digital SLR.
- 18-70mm.
- F3.5-5.6.
Short summary description Sony DT 18-70mm F3.5-5.6 Black:
This short summary of the Sony DT 18-70mm F3.5-5.6 Black data-sheet is auto-generated and uses the product title and the first six key specs.
Sony DT 18-70mm F3.5-5.6, Black, 77 x 66 x 66 mm
Long summary description Sony DT 18-70mm F3.5-5.6 Black:
This is an auto-generated long summary of Sony DT 18-70mm F3.5-5.6 Black based on the first three specs of the first five spec groups.
Sony DT 18-70mm F3.5-5.6. Colour of product: Black. Dimensions (WxDxH): 77 x 66 x 66 mm
This is a demo of a seamless insert of an Icecat LIVE product data-sheet in your website. Imagine that this responsive data-sheet is included in the product page of your webshop. How to integrate Icecat LIVE JavaScript.
Design
Colour of product
The colour e.g. red, blue, green, black, white.
Black
Weight & dimensions
Filter size*
A filter is a screen, plate, or layer of a substance which absorbs light or other radiation or selectively absorbs some of its components e.g. a UV filter to reduce UV light. Filters come in various sizes.
5.5 cm
Weight & dimensions
Weight *
Weight of the product without packaging (net weight). If possible, the net weight is given including standard accessories and supplies. Please note that sometimes the manufacturer leaves out the weight of accessories and/or supplies.
235 g
Other features
Magnification
The degree to which something is or can be magnified (made to appear larger than it is).
55x
Dimensions (WxDxH)
Dimensions of the product (Width x Depth x Height).
77 x 66 x 66 mm